Case Studies

Client:

WilliamSmith Fireplaces is a local fireplace supply & installation provider in Charleston, South Carolina. Their previous website was managed by YellowPages, but hadn't been updated in a long time, or attracted much traffic.

Solution:

I completely redesigned the website, starting from scratch. I started by using the company colors as page accents, rather than painting whole pages with them. I then began rewriting much of the copy to sound more appealing, along with replacing blurry or out-of-focus pictures and videos with crisp, colorful images. In addition to that, I implemented a funnel, comprised of hyperlinks to encourage users to explore more sections of the site. Finally, incorporating a few interactive features to delight users, such as fancy parallax image boxes, testimonial sliders, product image carousels, and an interactive chat bot added the finishing touches to a beautiful site.

Wordpress

CMS Used

Client:

Chesapeake Collection is a small start-up company from outside the Baltimore area specializing in providing high-quality, preppy clothing. The previous E-Commerce store was hosted on Squarespace, but needed a refreshing look.

Solution:

The first step was making the decision to transfer hosting providers from Squarespace to Shopify, allowing for easier integration with other sites such as Amazon, and increased natively available back-end analytical capabilities. When redesigning the new look, we decided to reorganize the menu structure for easier user navigation, include far more whitespace overall, and make all return, wholesale inquiry, and brand ambassador application forms downloadable.

Shopify

CMS Used

Client:

This site design is special to me, since it was the first website I was actually paid to design. Previously, the landlord had resorted to advertising on Craigslist to find new tenants to fill his townhomes each year. Because he didn't have a website, or any social media presence, tenants were hesitant to trust the property.

Solution:

Starting from scratch meant taking inspiration from competitor websites. After creating a concept mock-up with logo design and company colors, and receiving initial confirmation, I began work on site development. Highlighting the different community and apartment amenities, spacious floor-plan options, and prior tenant testimonials were first priority. After that, I added forms for anyone interested in scheduling a tour, or filling out an application to live there, as well as a general contact form. To make the site as user-friendly and visually appealing as possible, I integrated extensive white space along with clear, inviting, & vibrant images.

Squarespace

CMS Used

Client:

Shop Caroline Hill is a small boutique clothing company that was seeking to improve their digital presence and increase their online sales. They already had a functioning website, but wanted a significant upgrade.

Solution:

Shop Caroline Hill's previous website was built using Shopify, so it made sense to stick with that platform for the sake of continuity, so the owners wouldn't need to learn an entirely new platform. A complete redesign of the theme of the website was done, followed by a brand new digital strategy that involved incorporating paid Instagram posts, which link to the specific clothing promoted on a particular post, email marketing, along with social media integration and data analytics on consumer trends.

Shopify

CMS Used

Client:

The business owner previously had a templated website provided by a different company. However, it hadn't been updated at all since launching many years ago. So, a complete brand redesign was necessary. A brand new logo was designed, which included changing the name of the company, plus a totally new website to spice up the branding.

Solution:

It was extremely important to the client that the website be as easy to update for her as possible, so Squarespace seemed like the natural solution to use. Some of the content from the previous website was usable and therefore salvaged, however, most of the current site was designed and written completely from scratch. The client wanted bright, fluorescent colors, inviting images, and a way for potential clients to book appointments easily, and without needing to physically contact anyone in order to make bookings. All of this was accomplished using some creative designs and Acuity scheduling, the scheduling platform the client already used, so they didn't need to switch to a new software.

Squarespace

CMS Used