One of the most popular CMS’s in the world, accounting for approximately 29% of all websites on the internet, WordPress is a popular option for nearly any individual or business type, large or small. Custom WordPress themes allow for immensely creative ideas to flourish.
Expertise
Responsive Web Design & Development
In today's digital landscape, your website is your business's anchor, where all marketing efforts eventually lead back to. So it's important your website be your most effective selling tool, something you're proud to have users comb through. We take the time to become familiar with your business, and it's needs, objectives, & strategies. But regardless of your business type, carefully crafted, comprehensive digital designs, which function consistently and seamlessly across all devices, are essential.
2017 was the first year more than 50% of all internet searches occurred on a mobile device, a trend not likely to be reversed anytime soon. From desktop and laptop screens, down to tablets and mobile phones, your website will scale appropriately, and adapt smoothly to the ever-changing environment of multi-device users.
Digital Strategy
The job isn't necessarily complete as soon as your custom website is. Now, you need to drive traffic to your new site. That traffic can come via a variety of drivers, beyond just word of mouth, such as: improved search engine optimization (SEO), various social media channels, pay-per-click (PPC) advertising, and more.
We can help your business establish its social media presence on the platforms that best fit its needs, drive your website up the search engine rankings, and set up your online advertising profiles. These are especially integral to running an e-commerce store, but are still vital regardless of your site's functional purpose. For your business to succeed in today's ever-changing digital landscape, a well-designed digital strategy is just as important as a well-designed website: absolutely essential.
Search Engine Optimization (SEO)
SEO is the process of increasing your website’s ranking within Google, and other search engines. There's a strategy behind the design and placement of specific keyword & phrase content on your website. But, content placement still has to make sense to your users, in a way that makes browsing your site seem effortless, natural even.
Most of your customers aren’t searching for you by name, they’re searching by industry, service, or product offered. That’s why it’s crucial to rank as high as possible on search engine results pages. After all, if your business isn't on the first page of Google, does it even really exist?
“Let the dataset change your mindset.”
- Hans Rosling, Statistician & data analyst
Actionable Analytics
No digital project is perfect. But analytics can help bring us closer to that target. Understanding how users are interacting with your online platform is imperative; this way altering any design aspects can be supported, and in fact prescribed, by what the aggregate of the data is telling you. It’s easy to assume we know what the best design is. It’s important to put our ego aside, and allow the data to change our minds.
Content Management Systems (CMS)
Different digital experiences require different content management systems (CMS). Whether you’re preparing to launch a new E-Commerce business, or redesigning an already existing website for your small business, you can rest easy with the knowledge that the correct CMS will be called upon and implemented into your project. This way, you have complete control over your project, allowing for the flexibility of accessing and updating your content at a moment’s notice.
Shopify is another extremely popular CMS, specifically designed for E-Commerce stores. Shopify can appear daunting to some, but it’s integration abilities with platforms like Amazon, along with sales, inventory, and customer dashboards, make it essential for online stores.
Squarespace is most likely the right option for those seeking a clean, professional website, but are willing to compromise on some of the customizability. Though significantly less customizable, it still allows for a fantastic overall visual representation of your brand.
Information Architecture
Devoting time and energy towards planning the strategy behind your information architecture is pivotal. It lays the groundwork towards building an intuitive, effective, and efficient digital experience. A comprehensive audit of your current and anticipated content is key to mapping out the most organized and logical site structure, which will allow users to easily navigate to the information they're searching for, without any headaches. This increases the likelihood of customers choosing your business over your competitor's.
“Creativity is nothing but the way to solve new problems”
-Diana Santos, Product Strategist
Wireframing & Prototyping
Wireframing is the process of visually transcribing the content and structure of your new digital experience. Prototyping, and user testing, is repeatedly studying and testing the effectiveness of a website or app, allowing for quick, iterative decision-making to ensure maximum usability of your fully developed experience.
Content Writing
Telling users your story makes them feel like they know you, which in turn makes you more trustworthy. Being personable online dramatically increases the likelihood of converting your users into paying customers. Additionally, it is critical to phrase your words in such a way that users understand exactly what they're reading, and there's as little ambiguity as possible, reducing confusion between users and businesses. The language and typography used in your project are critical to building the desired user experience. Whether you’re starting from scratch or working on an existing script, telling the correct story in the proper way is one of the most important aspects of your project.